A post-Google environment for publishers

Strong final sentence from an SEO expert who knows Google search inside and out.

The time to pivot to a post-Google environment is now.

Barry doesn’t mince words in his LinkedIn post. He’s saying what we’ve all been thinking.

But the message is clear. Publishers need to focus on audience strategies that exclude Google as a reliable source. The emphasis needs to be on non-Google channels, multimedia content, and direct brand traffic.
In the next few years, many publishers will be unable to survive. The damage AI Mode will cause to the publishing industry will be felt for decades to come.

Also worth checking out: The Rebooting Show's Google Zero episode.