AI chatbots and SEO
What content works well in LLMs?
To answer the question, Kevin Indig analyzed 7,000+ citations across ChatGPT, Perplexity, and Google's AI Overviews. What's starting to emerge are patterns anyone wanting to remain visible online should take note:
- Traditional SEO signals like backlinks and domain authority barely register or even correlate negatively
- Content depth drives citation; comprehensive answers win
- Readable writing (measured by Flesch score) matters significantly
- Brand recognition heavily influences ChatGPT (.542 correlation) but less so for Perplexity (.196) or Google AIOs (.254)